Erika Peña campaign — model at Deadvlei, Namibia

Case study · Erika Peña

Erika Peña

Namibia · Erika Peña · 2024

Jewellery against 900-year-old camel-thorn.

Treatment

Erika Peña's design language is sculptural, organic, hand-formed. The brief looked for a setting that matched it — something old, something honest. Deadvlei is a 900-year-old white clay pan ringed by red dunes and the skeletal trees that gave it its name. It works because nothing else looks like it.

Pre-dawn permits through Namibia Wildlife Resorts. Camp at Sossus Dune Lodge for in-park access. 4×4 fleet, climbing kit for the dune approach, hair and makeup running off generator at the lodge. Two shooting days, mostly at first light.

Direction kept the talent's hands and the pieces in frame as a quiet pair — no campaign-poster posing. The pan held the rest.

  • Erika Peña — talent and jewellery against red dune
  • Erika Peña — close on hands and pieces, Deadvlei
  • Erika Peña — talent against Deadvlei trees at first light

Project

  • Client

    Erika Peña

  • Location

    Sossusvlei + Deadvlei, Namib-Naukluft

  • Year

    2024

  • Role

    Production · Direction · Permits

  • Format

    Brand campaign · stills + reel

  • Days on location

    2

Credits

  • The Nomari Collective

    Production · Direction

  • Alexandra Klöhn

    Photographer

  • Erika Peña

    Brand · Creative direction

Released as the 2024 campaign. The pieces are now in the brand's permanent visual archive.

Want similar?

Send us the brief.

Production, direction, ground support — whatever the work calls for. Reply within two working days.

The brief.

One screen. We come back inside two working days.

Or email [email protected]